Global Sport Manager of tomorrow - a thought leader

Global master sport management while continuing your career

International sport management has many peculiarities such as coopetition, management of engagement platforms, sports law, or business behavior. It is much more sophisticated than fandom and emotions. At the moment, digital transformation is changing the business. The sport industry has a growing demand for professionals - worldwide. Sport management is becoming more and more international. 

Successful sport managers are thought leaders with a broad educational background and international experiences. Life long learning (e.g. a truly international master sport management while continuing the career) is important to keep track of changes and opportunities for a sport management job. 


The Global MBA Sport Management (University of Bayreuth) is made for professionals to study while continuing their career.  The German version of the program is ranked No. 18 in the world (eduniversal Masters Ranking). 

Successful Sport Managers are

Coopetition Experts

The sport industry is very unique: Strong competitors have to cooperate with each other to set up a competition. A sport team cannot survive without a competitor while a car manufacturer will do much better without competition. The story of coopetition - here are many lessons to learn from different cultural areas of the world.  

Engagement Experts

Sport managers have to integrate social actors such as spectators - it is their daily business. They need to know individual preferences and they have to engage people with different kinds of experience and knowledge. Platforms of interaction are the consequence and platform management is one of the most important skills for successful sport managers. 

Sports Law Experts

Revenues from selling media rights skyrocket. Sport managers need a sound knowledge of exploitation rights as well as related business models. Furthermore, taxation, marketing, sponsoring, ambush marketing, and other contracts are important law issues for sport managers. Sport managers are no lawyers but they need to know when to ask a lawyer. 

Business Experts

Sport managers are business experts. They are familiar with business administration, bookkeeping, budgeting, statistics, market research etc. Sport management is the combination of expertise of both the sport industry and related peculiarities with financial facts. Sport managers are willing to take the extra mile and show to social commitment. 

Individual Contact: Dr. guido schafmeister

phone + 49 (0) 176 103 666 07